The Bottom 100 Million and A Rigged Economy: This Is How it Works

In Bernie Sanders campaign ad, The Bottom 100 Million he explains why the economy is rigged. He says the fifteenth riches Americans  made more money in two years than the bottom 100 million people combined. To fix the economy Bernie plan is to make wall street pay a fair share of taxes, raise the minimum wage so families could survive, and give equal pay to women.  In another Bernie Sanders ad about the economy he says that the new money America receive goes straight to the 1% and that wall street and billionaires buy elections. Bernie's campaign is mostly made up of donations. Bernie Sanders uses Logos through out his ads. He makes a plan on how he could fix the Economy.

Role Models vs. Mirrors

Hillary Clinton's new campaign advertisement, Mirrors should have succeeded where Role Models failed to show the detrimental effects that Donald Trump could have on the future and the youth of America because of his poor character and the dangers of having a leader who does not lead by setting a positive example. The Mirrors advertisement ultimately failed because it did not show that Clinton is the positive role model that America needs.

The new advertisement, Mirrors might as well be a revised edition of the Role Models advertisement that she released in July. Role Models did not succeed because it portrayed Hillary Clinton as a positive role model in contrast to Donald Trump. This was not received well because in July, when the Role Models ad was released, only 28%-50% of the population had a favorable view of Hillary Clinton. Mirrors makes the same arguments as Role Models did, and follows the same format except that it shows only young girls, they are looking at themselves rather than Trump and Clinton does not appear in the ad. The most significant difference between the two advertisements is that Hillary Clinton is not included in the Mirrors ad. The most prominent complaint about the Role Models video was that it attempted to portray Clinton as a positive alternative to Trump in the last few seconds of the ad. This part of the video is somewhat hypocritical in that it is saying Clinton is a positive role model and a strong character-ed alternative to Trump at the end of an attack ad. The Clinton campaign's solution to this problem was to make a new ad in the same format but without mentioning Clinton at all. This decision only led to another failed advertisement. The Mirrors ad has no positive alternative to Trump's rhetoric which will draw unfavorable response not only from Republicans and independents but from Democrats and Clinton supporters as well.

The failures of these two advertisements to convince voters to support Hillary Clinton is evidenced by the viewer's responses on YouTube. The Role Models video has 1,283,781 views 11,424 likes and 13,322 dislikes. This puts percentage of viewers who liked the video at 0.890%, almost five times lower than that of the average YouTube video. The video's 46 to 54 likes to dislikes ratio means that it is in the most unpopular 4% of YouTube videos and is about 11 times more unpopular than the average YouTube video. Contrary to the intentions of the Clinton campaign, Mirrors performed even worse. The Mirrors video has 4,717,092 views, 27,042 likes and 45,156 dislikes. While Mirrors has bring in about four times the viewership of Role Models and therefore more likes and dislikes, its percentage of viewers who liked the video is 0.573%, about 1.5 times lower than Role Models and almost seven times lower than the average YouTube video. The video's 37 to 63 likes to dislikes ratio means that this video is also in the most unpopular 4% of YouTube videos and is about 15 times more unpopular than the average YouTube video. Therefore, Mirrors has had an audience response about 1.5 times more unfavorable than that of Role Models. This contributed to making Mirrors an even less effective advertisement than Role Models. Role Models gained 575 new subscribers for the Hillary Clinton YouTube Channel while Mirrors gained only 394 new subscribers. About 0.048% of unsubscribed viewers subscribed to the Hillary Clinton YouTube because of the Role Models video while only 0.0085% of unsubscribed viewers subscribed to the Hillary Clinton YouTube because of the Mirrors video. This means that Mirrors was about 5.6 times less effective at bringing in support to the Clinton campaign than Role Models.

Just How Sexist Is Donald Trump?

Hillary Clinton nailed this ad. This ad is made for not only the daughters out there, but the mothers, the fathers, and even the sons, because we can be self-conscious sometimes too. Hillary Clinton shows in a short amount of time just how sexist of a person Donald Trump is. Do we really want our president to be sexualizing his employees and our daughters?

This ad appeals to people of all nationalities. It does not appeal to just rich white people, as Donald Trump does, and it also appeals to people of all ages, which Donald Trump does not do either. This ad will help persuade people on the fence, because it shows how Donald Trump does not have a filter, and it shows what Donald Trump is really like.

Trumps Wants More Voters

In Donald Trumps speech he is trying to get the people of America to vote for him by making them believe he is the best answer for this election. Donald Trump does this by saying he will do all these things like stop immigration and give jobs back to Americans. This interest the american people because these are issues that we see and deal with all the time and we want them to change. Donald Trump is trying to get people to vote for him by using different tactics like stating facts or appealing to their emotions.

First Trump talks about what he will do with the government of Mexico to stop all of the drug traffic and all the people that are entering the U.S. Trump says that with the help of the Mexican government he will stop the flow of drugs and people into the U.S. and the flow of money and weapons back to Mexico. All of this ties into what he later says to get people to vote for him by appealing to their emotions and kind of scaring them.

The second point that Trump brings up is that these people that are coming over the border are violent people. Even though he says that not all of them are violent he points out situations where they are violent like when a collage student named Sarah was murdered by an immigrant that came over the border. Now if this actually happened then he is trying to scare people into voting for him because he thinks that this is effective in getting people to vote for him. Trump uses this situation and one other one to point out that sometimes these people are so desperate that they end up hurting people.

The last point that Trump brings up is that they are taking our jobs that are left in America so that the people that where are did have those jobs are now out of work because there are so many people fighting for that one job. Trump says all of this to make you think that this is all a major thing to him and it could be but it could also be just something he is saying to gain more votes.

Donald Trump is trying to get people to vote for him in this years election by bring up a point with information that many people think  is very important. He says that he will fix it and that everything will change if he becomes president. If he does become president then we will have to see how quickly he addresses this or event if he addresses it at all.

Clinton Bashing Or Giving Facts...

In this ad, Clinton is tieing Trump to the white supremacists of the world. Hillary is using pathos to make the audience feel a certain way about Trump's supporters. Clinton's pathos is believable due to her evidence of white supremacists associated with Trump.
White supremacists and trump believe in the same things, making trump out to be supporting the whites. In the background of this part of the video you hear one the "KKK" members say this, which makes it more believable. The first concern, is donald trump actually supporting the supremacists in their movement. Why are the members so comfortable with saying that Trump supports them if it wasn't true?
A reporter then asks Trump does he want the vote from the white supremacists, he replies saying he has no idea what the white supremacists are. which makes that very hard to believe, because with history this country provides all the way from slavery how could you not know what the supremacists are? Which brings up the question why is donald trump acting so brand new to this situation.
Then with Trumps new campaign CEO is a supremacists, so with that being said, there's nothing much else to say honestly.
All of this being said in one campaign ad, really leaves us, the people, thinking is this someone we want to be in office soon. Do you really want history to repeat itself even more than it already has?

Hillary Clinton: Can she make our children proud?

An ad for Hillary Clinton's presidential campaign was released titled, ¨Role Models.¨ This ad shows young children as they watch all of the controversial and unpopular things that presidential candidate Donald Trump has said throughout his campaign. It then shifts to young children watching Hillary give a speech on TV about how America needs to set a good example for the future generations and electing her would make the future generations proud of their families choices.

To persuade the people of the United States to vote for Clinton this ad appeals to ethos. It calls out Trumps character and presents him as loud, obnoxious, and ignorant. It sets him up as a leader who the future generation would be ashamed of and they would be embarrassed their families chose to elect him. It paints Hillary in a much different picture, as a leader who the children can be proud their families elected and even look up to her as a role model.

To back this argument the ad uses clever lighting to vilify Trump and make a hero out of Clinton. Whenever the children are shown watching Trump, the lighting is very cloudy and gloomy, almost as if to say if Trump is elected the bright days in America would be over. When the children are watching Hillary however, the lighting is much sunnier and the children are smiling, bringing a sense of a bright future for the United States if Hillary is elected.

With the United States getting closer and closer to the day that the next president is elected, this ad helps strengthen Hillary's campaign tremendously by making her out to be a president that would make the future generations proud, along with the many other great presidents the United States has seen.

Many Voices Will Be Raised

Earlier this year during the Republican Primary elections, Ben Carson released a video advertisement titled Who Will be President?  This ad starts out questioning the loud and self-centered voices of other candidates.  While these other candidate(s) were not named, assumptions could be made.  The ad uses this to move into why Ben Carson is the most intelligent and well spoken candidate running for President.

The main appeal in this advertisement is ethos.  This ad's main goal is to make Ben Carson's character appeal to as many American voters as possible.  It talks up Carson's image to appeal to voters.

There is also an appeal to emotion, or pathos in this advertisement.  It attempts to project the emotions of security and disgust onto Americans.  This ad tries to express the disgust Americans may have with candidates who have to " yell to be heard" or are very full of themselves.  Security is an emotion that might be expressed when Americans see this ad that shows them how Ben Carson is intelligent and well spoken and is the right president for them.

Why Gun Control Isn't All Bad

In the advertisement "Defenseless" by the NRA, about gun control, they argue that you shouldn't vote for Hillary because she will take away your gun and then you wont be able to defend yourself when you need to, and that if you vote for Hillary you will get killed because you don't have a gun.

The way that the ad shows that you need a gun is that it shows a women getting her house broken into in the middle of the night. In the ad the the women hears the person and gets out of bed and calls 911 and then reaches for her gun. This section shows what the NRA supports.

Once she reaches for the gun it disappears then the announcer says that if you vote for Hillary this will happen to you. Then she turns around in slow motion, which is powerful because it shows how terrifying it would be to not be able to defend yourself. After this she drops the phone in slow motion as well, this shows that she thinks the police wont be there in time help. After this it cuts to outside the house and a bunch of police cars. 

This ad appeals mainly to pathos it is designed to make you sacred enough to make you not vote Hillary because you are afraid she will take away your gun , and then this situation will happen to you. It also appeals to ethos a little because it makes Hillary look bad because she is the reason the NRA gives for why this woman got killed     

After this you are supposed to assume that something very bad happened to her because she 

didn't have a gun to defend herself. This is exaggerated by the fact that the announcer say "don't let Hillary leave you defenseless." Finally this ad shows that gun control isn't good sometimes because if she had had a gun she might have survived.        

"Sacrifices Not Good Enough"

Sacrifice | Hillary Clinton

This ad "Sacrifice" approved by Clinton about Trump mistreating veterans. Hillary Clinton is trying to persuade voters that Donald Trump is a very self-centered person and is very unappreciative and ungrateful of what veterans have done for our country. Her ad is very persuasive due to pathos, ethos and image of the ad.

Pathos was one of the major contribution that helped Clinton make this ad argument very effective. She used veterans to help show emotion then the hurtful and disrespecting words that Trump said. For example, Trump said, "He is not a war hero. He is a war hero because he was captured. I like people that weren't captured, okay". When Donald Trump said that about John McCain, it just creates a lot of aggression towards Donald because the veterans do not deserve someone who treats their righteous actions as if they were not nothing. It demonstrates the type of person who does not thinks of others sacrifices as significant as Donald Trump's sacrifices were.

Another way Clinton persuades voters is by using ethos. She is bringing his reputation is down to the point where people realize what kind of person he is. An example is when a Reporter was explaining that Donald Trump was comparing his sacrifices to two parents that lost their son in war. Donald Trump even trying to compare his sacrifices to parents losing someone is completely inconsiderate and highly disrespectful as if their son's time in war was nothing as significant as Donald Trump's sacrifices for this country. This ad shows him as someone who is basically a monster and is very vulgar.  This demonstrates the type of person we would have as a president, a president who disrespects parents along with the veterans were or now are in war.

In addition to the last two contributions, the image shown in this ad made this very compelling. Hillary used images to help lift the ad and show more emotion and point out more clearly the words Donald Trump uses. For example when Donald Trump explains his "sacrifices" he made for this country, an image was shown of a mad in a wheelchair with no legs. These veterans fought in war, losing body parts, being captured, being killed or injured but somehow sacrifices like that is just not good enough. These veterans made huge sacrifices but Trump wants the glory for himself and think that he is that being insubordinate to these veterans because their sacrifices are disappointing to their country.



 

Ignorance is bliss for the Ignorant

Donald Trump proves that ignorance is only bliss to the ignorant, to the rest of us it is insulting, harmful, and damages our society. Trump's campaign is probably the best example of this since it based entirely around Trump telling people their business in matters that he has no grasp of, or just flat out insulting people. So far this has, surprisingly, panned out for him and more surprisingly Clinton and his other opponents have only just started using this against him.

The ad uses Ethos most prominently by directly showing that Donald Trump is a man of small character. His remarks are unaltered directly chowing the kind of person he is. The attack on Trump's is driven home by the veteran who explains with his reaction the effect Trump's remarks have on people.

The ad also clearly uses Pathos with the veteran's reaction. The former POW is shown tearing up when remembering his horrible experience in World War II. This has been made more horrible to him when he realizes a man who has no respect or understanding of his sacrifice has become one of the top presidential candidates but also has gotten there through his disrespectful attitude.

The ad uses logos as well however it is slightly more subtle. Trump's disrespect and carelessness towards veterans also shows that he shouldn't be in any form of power that would give him direct control over an army. He clearly wouldn't think of the personal struggles of the soldiers and his attitude that captured soldiers are worthless would mean that he would have no interest in helping them during or after the war.

This ad is a well executed attack on Trump on every front, taking advantage of his controversial statements in an unexpected way that works on all three Rhetorical appeals.