Gain Commercial

In the recent Gain commercial the creators promote and break stereotypes. These stereotypes are about gospel music and suburban life. This Gain commercial is in between stereotypes because the commercial shows black woman singing gospel music and white men singing as well. The commercial also breaks stereotypes in suburban life, showing blacks and whites in upper-middle class suburbs. This commercial shows that not only black women can sing gospel music and African American people can live in the suburbs.

In this particular gain commercial they promote and break a couple stereotypes. This commercial shows white women and men can sing just as well as an African American man or women. In this commercial they also promote this stereotype by having the majority of singers black. One scene in the Gain commercial shows white people in suburbs and in a different scene they show an African American man in a suburban home. Although they break the stereotype that only white people live in safe suburban communities, they only show one African American man in the community besides the gospel singers.

These types of stereotypes are displayed throughout media. They can be subtle but they are in almost everything. Media has the power to make or break stereotypes.

Gain Commercial