How Feminism is Affecting Our Culture

https://vimeo.com/27100795



¨ Feminist Critique¨

Celebrities and pop culture are always going to be around. Much of the time their actions lead to controversy.Drake's ¨Best I Ever Had¨video was one of his actions that led to controversy. The video follows the common trend of sexy women in the video around the player- type guy who is generally the artist.The video showcases these women while they have a little fun playing the game of basketball with their head coach Drake who encourages them to be their best. Stereotypes like being sex objects and seductresses are present in the video throughout the video. General ideas about society are also portrayed throughout this work of art.The video portrays the idea of patriarchal societies and puts on a big display of body image; where the women are very confident in their bodies.


Patriarchy is a system of society or government in which men hold the power.The society in this case would be the basketball team.. Drake is a basketball coach, in control of coaching a team full of really ¨attractive¨ women. The women in the video follow Drake´s orders and almost try to appeal to him, as some come in and out of his office repeatedly or just overall repeatedly try to catch his attention. The women live up to the stereotype of the seductress, trying to catch Drake´s attention. The women are also living up to the stereotype of domesticity because Drake trains the women to wear what he wants them too.They all listen closely to Drake's ¨pep¨ talk in the video and sport his new uniforms he decided to craft for them.


The women are very objectified in the video. Because of this it is not hard to tell the video is shot through a man´s gaze.The angles of the shots showcase the women's bodies in the video. The women are filmed stretching, bending over, and even running in slow motion as the viewers can see their chest bouncing.These uniforms not only objectify the women by showing a lot of their body; but also make the women look like sex objects.All of the women looks as if they are ¨available¨ and want men to be sexually attracted to them.This makes Drake appeal to the viewers as a player because he is able to control all of these good looking women and keep them in check.The women show no forms of agency throughout this video.


Feminism is the advocacy of women's rights on the grounds of political, social, and economic equality to men.Based on what the video showcased the viewers shouldn't think this video supports feminism. It actually goes against some of the main points of feminists.Not only does a patriarchal society go against feminist beliefs , but so do things like sex objects and seductresses.Feminists try so hard everyday to break these stereotypes people set on them. Drake's video and also many other rappers videos and tv shows portray and set these stereotypes.Women will only be able to break these society setbacks if they are willing to fight for it.