An ad for Hillary Clinton's presidential campaign was released titled, ¨Role Models.¨ This ad shows young children as they watch all of the controversial and unpopular things that presidential candidate Donald Trump has said throughout his campaign. It then shifts to young children watching Hillary give a speech on TV about how America needs to set a good example for the future generations and electing her would make the future generations proud of their families choices.
To persuade the people of the United States to vote for Clinton this ad appeals to ethos. It calls out Trumps character and presents him as loud, obnoxious, and ignorant. It sets him up as a leader who the future generation would be ashamed of and they would be embarrassed their families chose to elect him. It paints Hillary in a much different picture, as a leader who the children can be proud their families elected and even look up to her as a role model.
To back this argument the ad uses clever lighting to vilify Trump and make a hero out of Clinton. Whenever the children are shown watching Trump, the lighting is very cloudy and gloomy, almost as if to say if Trump is elected the bright days in America would be over. When the children are watching Hillary however, the lighting is much sunnier and the children are smiling, bringing a sense of a bright future for the United States if Hillary is elected.
With the United States getting closer and closer to the day that the next president is elected, this ad helps strengthen Hillary's campaign tremendously by making her out to be a president that would make the future generations proud, along with the many other great presidents the United States has seen.
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