Ignorance is bliss for the Ignorant

Donald Trump proves that ignorance is only bliss to the ignorant, to the rest of us it is insulting, harmful, and damages our society. Trump's campaign is probably the best example of this since it based entirely around Trump telling people their business in matters that he has no grasp of, or just flat out insulting people. So far this has, surprisingly, panned out for him and more surprisingly Clinton and his other opponents have only just started using this against him.

The ad uses Ethos most prominently by directly showing that Donald Trump is a man of small character. His remarks are unaltered directly chowing the kind of person he is. The attack on Trump's is driven home by the veteran who explains with his reaction the effect Trump's remarks have on people.

The ad also clearly uses Pathos with the veteran's reaction. The former POW is shown tearing up when remembering his horrible experience in World War II. This has been made more horrible to him when he realizes a man who has no respect or understanding of his sacrifice has become one of the top presidential candidates but also has gotten there through his disrespectful attitude.

The ad uses logos as well however it is slightly more subtle. Trump's disrespect and carelessness towards veterans also shows that he shouldn't be in any form of power that would give him direct control over an army. He clearly wouldn't think of the personal struggles of the soldiers and his attitude that captured soldiers are worthless would mean that he would have no interest in helping them during or after the war.

This ad is a well executed attack on Trump on every front, taking advantage of his controversial statements in an unexpected way that works on all three Rhetorical appeals.