The way that the ad shows that you need a gun is that it shows a women getting her house broken into in the middle of the night. In the ad the the women hears the person and gets out of bed and calls 911 and then reaches for her gun. This section shows what the NRA supports.
Once she reaches for the gun it disappears then the announcer says that if you vote for Hillary this will happen to you. Then she turns around in slow motion, which is powerful because it shows how terrifying it would be to not be able to defend yourself. After this she drops the phone in slow motion as well, this shows that she thinks the police wont be there in time help. After this it cuts to outside the house and a bunch of police cars.
This ad appeals mainly to pathos it is designed to make you sacred enough to make you not vote Hillary because you are afraid she will take away your gun , and then this situation will happen to you. It also appeals to ethos a little because it makes Hillary look bad because she is the reason the NRA gives for why this woman got killed
After this you are supposed to assume that something very bad happened to her because she
didn't have a gun to defend herself. This is exaggerated by the fact that the announcer say "don't let Hillary leave you defenseless." Finally this ad shows that gun control isn't good sometimes because if she had had a gun she might have survived.
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