Many Voices Will Be Raised

Earlier this year during the Republican Primary elections, Ben Carson released a video advertisement titled Who Will be President?  This ad starts out questioning the loud and self-centered voices of other candidates.  While these other candidate(s) were not named, assumptions could be made.  The ad uses this to move into why Ben Carson is the most intelligent and well spoken candidate running for President.

The main appeal in this advertisement is ethos.  This ad's main goal is to make Ben Carson's character appeal to as many American voters as possible.  It talks up Carson's image to appeal to voters.

There is also an appeal to emotion, or pathos in this advertisement.  It attempts to project the emotions of security and disgust onto Americans.  This ad tries to express the disgust Americans may have with candidates who have to " yell to be heard" or are very full of themselves.  Security is an emotion that might be expressed when Americans see this ad that shows them how Ben Carson is intelligent and well spoken and is the right president for them.