Tuesday, October 13, 2015

1880 or 2007?

As far as I know, slavery ended in the 1880's but Intel seems to think differently. Back in 2007, Intel released an advertisement in which a white man is being bowed down to by 6 black athletes in an office.

The first stereotype begins with the black men bent over in a ready to race position. I see where Intel is coming from, as they try to represent the super fast technology Intel has to offer but the way they portray the athletes makes this a stereotype because the world sees black men as good, fast runners.

The second stereotype is shown with the white man standing in the middle of the black men being bowed down to in the office. This is the stereotype that white men have power and are usually the boss of the office. 

In a way, this advertisement is also representing slavery by saying "maximize the power of your employees" yet the one boss is white and everyone bowing down to him is black.

Intel claims they meant no wrong in releasing this ad but it portrays all types of stereotypes. They should have defiantly rethought about their ways in representing power and speed.



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