Tuesday, October 13, 2015

Racist Commercial: 2013

 A Mountain Dew ad released by PepsiCo in 2013 raised a lot of anger from the viewers that saw the ad before being taken down shortly after. This is not nearly the first time a company has been accused of making an inappropriate commercial. The ad portrayed many racially bias images. For example there is a part that consists of a guy looking through a glass window at many possible suspect of a fake crime. Every suspect is of color and dressed like they are in a gang. The only one that isn't is of color is a goat that whispering to the other suspects saying,"snitches get stitches foo." These obviously racist depictions can create harsh dialogue when discussing racism in the media today. PepsiCo took down the commercial after being pelted with angered viewers. Some blame the director of the ad rap-star Tyler the Creater for the inappropriate images in the ad. But PepsiCo must have thought that giving Tyler the lead would create an ad that teens could relate to. They thought wrong according to the video covering the racist ad on abc news.

Image result for racist mountain dew ad

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